NK Seeds Brings the #LabToField With Traveling Roadshow

Highlighting the brand’s commitment to farmers, retailers and innovation, the NK^® team hit the road in September with a unique interactive exhibit that brought the lab experience behind NK Seeds to the field. Part revamped shipping container, part traveling trade show and part social media campaign, the NK #LabToField Roadshow delivered a memorable local experience to engage and educate people in the field.

Covering almost 2,500 miles, the NK #LabToField Roadshow visited Grow More^™ Experience sites and a retailer field day to share engaging, educational displays, guest speakers and high-tech giveaways. Built into a renovated shipping container, the exhibit featured information about new NK hybrids and varieties, informative videos and an immersive virtual reality tour of the Advanced Crop Lab at the Syngenta RTP Innovation Center.

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“We love having the opportunity to show farmers exactly what makes NK different and how we can help them maximize their ROI potential.”

Between virtual reality goggle sessions, exhibit visitors heard from local agronomic experts and NK leaders such as Joe Bollman, NK corn product manager, and Quinn Showalter, head of NK sales, who spoke about the impact of cutting-edge innovation and additional in-field support.

“We’re proud to showcase farmer-focused innovations built on the Syngenta award-winning R&D,” Showalter said. “We love having the opportunity to show farmers exactly what makes NK different and how we can help them maximize their ROI potential.”