Syngenta Vegetable Seeds Goes Virtual for Cucurbits Event

No travel, no problem. To ensure vegetable growers, seed distributors and partners along the value chain remain equipped with the latest products and innovations despite pandemic-related restrictions, Syngenta Vegetable Seeds hosted its first-ever live, virtual field day event.

Remotely broadcast from Woodland, California, “Syngenta Americas Tour — Live! A Virtual Cucurbits Experience” highlighted the latest commercial and experimental cucurbit innovations in the Syngenta portfolio and connected attendees with the Syngenta vegetables breeding and sales team.

Our goal was to create an interactive and engaging must-attend event.

“Our goal was to create an interactive and engaging must-attend event,” says Javier Martinez-Cabrera, Syngenta head of vegetable seeds in the Americas. “It was an opportunity to transform our traditional field days into an exciting new experience and invite audiences who don’t typically have the chance to attend.”