Good Things Come in Small Containers
Syngenta reaches out to a new generation of home gardeners through container gardening.
It may take acres of land to operate a commercial farm, but you only need a small container to grow your own vegetables. Container gardening is a growing trend and a feasible hobby, even for city dwellers. Syngenta is working with big-box stores like Walmart, The Home Depot and Lowe's Home Improvement to make vegetable transplants readily available for the next generation of home gardeners. In many instances, transplants are already in containers.
"We have a whole generation who has no experience with gardening," says Jeannine Bogard, business lead, home garden vegetables at Syngenta. "Their grandparents and parents didn't garden, so the most logical place to start is at the big-box stores, where this generation does its grocery and home-improvement shopping."
Syngenta is currently running a container trial called How Small Can You Grow, in which growers are able to see how well Syngenta vegetable varieties perform in various-sized containers. "It's kind of like recreating the garden and how people plant in a different context," Bogard says. "We look at container vegetables as being a gateway to gardening. We need to reach out to these newbie gardeners and show them how fulfilling it can be."
This hands-on experience with plants among general consumers also may bring a greater appreciation of what growers bring to the table, she notes.
"We have a whole generation who has no experience with gardening," says Jeannine Bogard, business lead, home garden vegetables at Syngenta. "Their grandparents and parents didn't garden, so the most logical place to start is at the big-box stores, where this generation does its grocery and home-improvement shopping."
Syngenta is currently running a container trial called How Small Can You Grow, in which growers are able to see how well Syngenta vegetable varieties perform in various-sized containers. "It's kind of like recreating the garden and how people plant in a different context," Bogard says. "We look at container vegetables as being a gateway to gardening. We need to reach out to these newbie gardeners and show them how fulfilling it can be."
This hands-on experience with plants among general consumers also may bring a greater appreciation of what growers bring to the table, she notes.
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